@oldjewishmen (633,000 followers)

Creator: Noah Rinsky. @oldjewishmen are an irreverent culture brand and street-level digital media channel that tracks the grit and unfiltered thoughts of aging Jewish New Yorkers. Bypassing curated aesthetics, they champion the raw lifestyle of everyday seniors who refuse to assimilate into modern social norms. From fighting over the price of pickles to mocking fashionable health trends, they treat old-school living as a superior alternative to its modern counterpart.